Product designer with experience in both B2B &B2C projects

How can I donate my clothes online?

Why should I sell or donate my clothes?

How should I do this?

To whom should I sell or donate them?

Add a new "Closet" feature to the user profile section that allows users to sell or donate their clothes directly from their Zalando account.First of all, I decided to take a look at the amount of waste produced by fast fashion and share the results.

Process

01

Research

Gather information to understand user needs, behaviors.

02

Define

Clearly articulate the problems and goals based on the research insights.

03

Analyze

Process and interpret the collected data to derive actionable insights.

04

Design

Create solutions that address the identified problems and meet user needs.

Research

Sources:
Fashion Industry Statistics: Global Apparel Production, Consumption, & Waste, Business of Fashion.Zara's business model and its impact on the fast fashion industry.Textile waste statistics and their environmental impact, Environmental Protection Agency (EPA).

Product designer with experience in both B2B &B2C projects

Competitive Analysis / Results

After accessing the feedbacks and analyzing the weak points of these applications. here's a competitive analysis table that checks if the donation feature is present in each of the apps (Zalando, Depop, Poshmark, and ThredUp)

competitive-researchcompetitive-reserachCompetitive analyse
competitive

Follow up Survey / Results

I used the Guerilla Method to gather quick and effective feedback from a diverse group of users. The survey questions were designed to understand users' past experiences with online donations, their willingness to use such features, and the potential value they place on rewards for donations.

data-analyze

Define

Persona

To understand different age groups with varied professional and educational backgrounds, multiple personas were needed. This allowed me to gain a broader understanding and grasp diverse perspectives.

01

persona

02

persona

03

persona

Empathy map

I designed the empathy map. On one hand, it helped me better understand their short-term or long-term frustrations. On the other hand, it uncovered the challenges they face.

canvas

Scenario / Jouney map

After analyzing the scenario and taking notes on the users' reactions, I decided to use a Journey Map to present the results.

John's Scenario

Ana's Scenario

Experience:
John receives a newsletter about the new "Donate" feature on the Trade App. He is skeptical at first but decides to try it out. He finds the feature user-friendly and appreciates the detailed instructions.
Emotions:
Starts with a neutral feeling, becomes happy after successfully donating clothes and earning points.
Actions:
‍Lists several new items for donation, receives points, and plans to use them for future purchases. Provides feedback suggesting more reward options.
User Interaction:
John’s profile now displays his "Your Closet" section with two tabs: "For Sale" and "For Donation."The donation posts include a "Donate Now" button, while the sale posts have "Buy Now" buttons.
Expectations:
Expects the feature to be reliable and rewarding, with minimal effort.

Experience:
Ana is exploring the Zalando app and discovers the new "Donate" feature in the profile section. She reads the guide on how to donate clothes and decides to participate. She likes the idea of getting points for donations, which she can use for future discounts.
Emotions:
Initially neutral, becomes happy after understanding the benefits and ease of the donation process.
Actions:
‍Selects a few items from her closet, lists them for donation, and earns points. Leaves positive feedback about the feature.
Expectations:
Hopes the donation process will be smooth and rewarding.

user-persona

Analyze

SWOT

I used the SWOT method. This is because it allows me to have a reality-based analysis. To facilitate a realistic perspective, I need to analyze and evaluate the strengths, weaknesses, threats, and opportunities within a framework.

SWOT methods

How Might We?

Before I began sketching, I wanted to use "How Might We" (HMW) questions for the ideation process. I asked myself these questions to ensure I had considered all the necessary steps for the app. Then, I selected two of them as a starting point.

‍

Design

Low-Fidelity Wireframe

I used paper and pen to add low-fidelity sketches and initial designs. I did this in separate frames so that I could examine each part individually.

‍

lo-fi

Mid-Fidelity Wireframe

wireframe

High-Fidelity Wireframe

prototyping

Prototyping

Sahel Ahmadi / social media
mockup
mockup

Conclusion

In this project, I aimed to enhance clothing sales applications by adding a feature that encourages users to donate their clothes. Through extensive research, user feedback analysis, and the design of a user-friendly interface, I have successfully integrated this feature into the app's ecosystem. Users showed a positive response to the idea of donating clothes, particularly when incentivized through points or discounts.Many users are already inclined towards sustainable fashion and are open to donating their unused clothes instead of discarding them.

‍